
Nominate your travel agency here - 2025
What are we looking for?
We are looking for travel agencies that combine expertise with passion, outstanding service with genuine human contact, and a clear vision with proven results. This award is not about size, but about quality, consistency, and customer impact.
How does the selection work?
From all entries, 10 Dutch-speaking and 10 French-speaking travel agencies will be selected to take part in an in-depth customer journey analysis conducted by Excap.
Excap will make this selection independently, based on objective criteria such as the motivation provided in the application form, regional spread, product offering, financial health, and market positioning. Publicly available data may be used to support this evaluation.
The selected agencies will then be analysed through a structured mystery shopping process, including:
- A mystery contact via your website
- Evaluation of your email or phone response
- An in-person mystery visit
- Assessment of both emotional and functional service elements
- Follow-up analysis after the visit
All elements will be scored using a standardized evaluation model, carried out by experienced, certified mystery shoppers (A++ level).
What do selected agencies receive?
- A personalized report with a clear overview of how the evaluation and mystery shopping process unfolded at your agency.
- A chance to win the official title Leisure Travel Agency of the Year 202
Participation cost
Registration is free for all applicants. However, only 20 agencies in total (10 Dutch-speaking, 10 French-speaking) will be selected for the research.
If your agency is selected for the final shortlist, a participation fee of €250 excl. VAT will be charged. This amount supports the quality and independence of the research.
By registering, you agree to these conditions.
How to apply
Click the button below to access the application form and take the opportunity to gain valuable insights, professional visibility, and industry recognition.